Consumer preferences are evolving and transforming as the stigma around cannabis fades. A greater focus on wellness-oriented products and innovative consumption methods are leading to new opportunities for retailers. To stay ahead of the competition, cannabis brands must adapt their business model to meet changing customer needs. Learn more about Chasing Wolves Dispensary
As the market becomes increasingly crowded, brand consolidation is becoming an industry-wide trend. Across all BDSA-tracked markets, the top five best-selling flower brands held a collective 35% of total sales in Q2 2022. These consolidated brands are expanding their presence with product offerings like infused pre-rolls, which combine multiple strains into a convenient, ready-to-smoke joint.
Innovative Features Shaping Cannabis Dispensaries in 2025
In addition, the growing popularity of vape pens and edibles is driving more consumers toward alternative delivery methods. These options are perceived as healthier and more discreet, offering consumers the opportunity to tailor their experience based on their specific lifestyles and preferences. For example, tinctures and topicals are growing in demand because of their ability to provide precise dosing.
Lastly, the demographics of cannabis consumers are also shifting. For the first time, females are outpacing men in terms of their cannabis consumption. This is prompting companies to develop products and marketing strategies that appeal to female consumers, focusing on aspects such as aesthetics, wellness, and convenience.
Technological integration has become a cornerstone for cannabis businesses that aim to enhance operational efficiency and deliver personalized customer experiences. With the help of data-driven point of sale (POS) systems, cannabis retailers are able to track customer preferences and implement loyalty programs that drive retention and boost sales. In addition, automated state reporting and purchase limit alerts ensure compliance with regulations and allow for more accurate inventory management.