If you follow hairstylists or influencers on Instagram, chances are that their feed is awash with wigs and extensions. These magic tools offer a host of benefits, ranging from adding a bit of length to your mane to instantly changing your look with waist-length locks or even a bold new shade.

While wigs can be made from synthetic or human hair, they’re typically made to mimic your natural hair. This is why they’re popular for women with thin or fine hair and can help to hide thinning and hair loss by creating a fuller appearance.

Hair Extensions & Wigs: The Perfect Duo for Instant Volume & Length

One of the main factors driving growth in the hair extensions and wigs market is consumers’ demand for customization options. This includes allowing them to choose the hair color, length, texture, density and even hairline construction that best aligns with their unique style preferences and specific needs.

Hair extensions & wigs are typically made from real human hair or synthetic hair and can come in a range of colors, lengths, and styles. They can be installed using clip-ins, tape-ins, sew-ins, or fusion extensions.

Tape-ins use small strips of adhesive to attach the hair extension to your own natural hair. They are easy to care for and can last up to eight weeks, but will need to be removed daily to avoid damaging your own hair.

Sew-ins are a traditional way of installing hair extensions, but this method can cause damage to your own hair. However, new technology is helping to reduce this risk by offering options such as Brazlian knots which do not require any adhesive at all and can be applied to the hair without causing any pain or damage.