Domain reputation checker is a tool that helps you monitor the email reputation of your sending domain. This is important because email service providers (ESPs) use your domain reputation to determine whether or not your emails make it into the inbox. A poor domain reputation can severely impact your email deliverability and can cause your emails to end up in the spam folder. Maintaining a good domain reputation means adhering to email best practices and using tools like the Google Postmaster Tools domain reputation checker to keep track of your domain reputation score.

Mailbox providers (Gmail, Yahoo!) assign a reputation to your sending domain based on rules, user feedback, and the other factors listed above. A domain’s reputation varies across receivers because each of them employs its own proprietary scoring processes. This is similar to how your reputation as a person can vary based on who you interact with and what your behavior is like.

Check Your Domain Reputation with These ToolS

In addition to the factors above, domain reputation is also impacted by your sending history and patterns. This includes things like sending too many unsolicited emails, spoofing or forgery of sender identities, and frequent spam complaints. A domain can also be added to global blocklists, which are essentially no-fly lists for emails.

In order to avoid landing on these no-fly lists, regularly conduct a domain reputation checker using real-time databases. This will help you ensure your sending domain isn’t being flagged by mailbox providers as untrustworthy or prone to phishing or malware.